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Exploring Juror’s Intention-Behavior Gap
Simply asking jurors if they can put sympathy aside or asking them to keep a promise to do so are deeply flawed voir dire strategies.
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Do Mock Trials Predict Actual Trial Outcomes?
How do you achieve confidence that your mock trial is producing results that predict actual trial outcomes?
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Generations X and Y: Communication in Today’s Litigation Environment
Generations X and Y: Communication in Today’s Litigation Environment
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Bringing Objectivity into Settlement Decisions
An objective review of the application of scientific research for the purposes of settlement decisions.
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Witness Preparation Best Practices
Why do good witnesses go bad?
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How to Manage a Social Media Crisis
When a potential scandal breaks, a company needs to be prepared to give its best response.
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Factors Affecting Persuasiveness of Expert Witnesses
An analysis of the persuasiveness of expert witnesses.
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Bad Product or Bad Parent: Exposing Parental Negligence in Product Liability Cases
Creating positive juror reaction in cases involving parental negligence is viable if pursued carefully.
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Witness Emotional Preconditions
In an era of neuropsychological manipulation and plaintiff reptile tactics, witnesses are even more susceptible to being thwarted by their own emotion...
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